John Butterfield Associates Medical Breakthrough - Pfizer's Explorers of the Mind
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Challenge:
Create an experience to introduce Zoloft, Pfizer’s medication for depression, at industry conferences.

Solution:
This exhibit on the history of depression featured a mystery to solve at several activity stations. Explorers of the Mind was the major draw at the conference of the American Psychiatric Association.

John Butterfield provided design direction and activity design for this ESI DESIGN project. All images (c) ESI DESIGN.

Pfizer's Explorers of the Mind
© 2005 John Butterfield Associates