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Create a new way for bank customers to learn about financial products in a retail bank setting.
Solution:
Money Map, one of the first site-based interactives for the financial services industry, guided customers to financial products as they explored their personal financial goals. Customers created a personal "passport" of their goals and finances, and received a "guidebook" of targeted products.
John Butterfield provided interface design for this ESI DESIGN project. All images (c) ESI DESIGN.
