John Butterfield Associates Design Services for Games and Simulations
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“ A game is not a piece of paper or software, it is an experience.”

A successful game experience is marked by invigorating interaction between the players, and between the player and the game - interaction that sparks competition, tension, curiosity, humor, collaboration, controversy, mystery, or wonder. The results may be informative, educational, affirming, or just plain fun!

Benefits of Our Approach to Game Design

Breadth of Appeal Breadth of Appeal We design for all types of audiences.
Player Engagement Player Engagement Our user-friendly interfaces engage immediately.
Play Value Play Value Players get more out of our games than they put into them.
Depth of Appeal Depth of Appeal Our games layer content and strategy so that players can go as deep as they wish.
Group Dynamics Group Dynamics Our multi-player games focus on the quality of interaction.
Product Credibility Product Credibility Our quality research and presentation enhance impact.
Message Impact Message Impact We deliver your message through an experience appropriate to your audience.
Player Satisfaction Player Satisfaction Our designs address players where they are, not where the game thinks they should be.
Player Retention Player
Retention
Our games keep players returning for more.
SITE-BASED
Hands-on exhibits
Activity kiosks
Group games
Interactive tours

PRINT
Board and card games
Role-playing games
Historical simulations
Classroom activities

ELECTRONIC
Single-player software
Online games
Massively multi-player games
© 2005 John Butterfield Associates